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When you think of Prada (at least from a trademark perspective), what Prada itself refers to as its “iconic Triangle” comes to mind. Technically an isosceles triangle positioned upside down, the Prada Triangle is not only used in association with the word “PRADA” but is also employed as a 3D (think of, e.g., the Triangle Bag or Paradoxe perfume) and 2D self-standing shape. As far as the latter is concerned, the Triangle pattern has become somewhat unavoidable: it is used in connection with bags, scarves, garments, etc. The question thus becomes: can Prada’s Triangle pattern be protected as a trademark?
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